Eco-labels by Locale: Testing “Landscape Labels” to Support Integrated Approaches to Development

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By Abigail Hart, Project Manager, EcoAgriculture Partners Can markets help to support integrated landscape management? How can producers and entrepreneurs benefit from stewarding their landscape and its natural resources? These questions motivated EcoAgriculture Partners and local partner organizations to test a new approach to marketing called “landscape labeling” in two landscapes: Lari, Kenya and Mbeya, Tanzania. Their stories are unique, but both provide insight into the challenges and opportunities of developing a new marketing strategy to support landscape management. In both landscapes, diverse leaders were searching for a marketing approach that highlighted their common vision for the landscape and their … Continue reading

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